Transparency by Design

How We Calculate the
Trust Score

Every ranking on ITreviews.co is produced by the same methodology, applied to every provider, in every market we cover. Here’s exactly how it works — nothing is a black box.

87
/100
ITreviews Trust Score
Built from 6 independently researched factors

Finding a managed IT provider shouldn’t require cross-referencing four websites, second-guessing paid rankings, and hoping the reviews aren’t fake.

The ITreviews Trust Score exists to give buyers a single, consistent measure of provider credibility — built entirely from publicly verifiable signals, applied the same way to every provider in every market we cover.

No provider submits their own data. No provider can pay to improve their position. Every factor is independently researched. Every weight is published on this page. Nothing is a black box.

Independent
No provider influences their own score
📖
Transparent
Every weight is published here, in full
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Consistent
Same criteria, every provider, every market

The Six Factors

Together these six factors produce a score out of 100. Here’s exactly what each one measures and why it’s included.

01
Review Score
What verified clients have said publicly about working with this provider
35%

The largest component of the Trust Score is what clients have actually said — publicly — about working with a provider. We pull data from three platforms, weighted by how rigorously each one verifies the reviews it publishes.

Clutch
15%
Reviews conducted via verified phone interviews with real clients, structured around specific project outcomes. The most rigorously verified review source in B2B.
Google
12%
Reflects volume, recency, and overall rating across a provider’s full client base. Universal and consistent — every MSP operates with a Google presence.
Cloudtango
3%
An IT-specific platform whose ratings carry category relevance. Where a Cloudtango rating exists, it contributes a small additive signal.

Missing platform data: If a provider has no Clutch presence, that weight shifts proportionally to Google and Cloudtango. Absence from a platform is never treated as a negative signal — scores are always calculated on available data.

02
Industry Awards & Recognition
Third-party validation from credible, independently published industry lists
20%

Third-party recognition from credible industry sources is one of the cleanest independently verifiable signals available. A provider either appears on a published list or they don’t — there’s no ambiguity, no self-reporting, and no way to fake it.

Channel Futures MSP 501
Annual global ranking of managed service providers. One of the most recognized lists in the MSP industry.
CRN MSP 500
Annual recognition of top North American managed service providers, published by CRN.
Inc. 5000
Annual list of the fastest-growing private companies in the US. Signals business health and momentum.
Cloudtango MSP Select
Annual IT-specific managed services recognition from an independent platform.
Additional Recognition
Regional business awards, local technology honors, chamber designations, and other third-party recognitions documented in public sources. Evaluated on source credibility and independence.

Providers recognized across multiple lists or across multiple years score higher than single appearances. Recency matters — a recognition from three years ago carries less weight than one from the current cycle.

03
Years in Business & Operational Maturity
Longevity and stability in a market where trust takes years to build
15%

Building a managed services client base — and keeping it — takes years. Providers who have done it consistently have demonstrated something newer entrants haven’t yet. Longevity in the managed IT market is a meaningful stability signal.

We establish years in business by triangulating three sources: the company website, LinkedIn founding date, and domain registration date. Where sources conflict, we use the most conservative verifiable figure.

This factor also captures basic operational maturity — whether the provider has a documented team, named leadership, and a website that reflects an actively operating business rather than a placeholder presence.

04
Physical Presence
Verified local footprint in the markets a provider claims to serve
10%

A provider listing clients in a city while operating from a virtual office with no local staff is a meaningfully different kind of provider than one with a local office, named engineers, and a verified local presence. That distinction matters to buyers — particularly those who need on-site support or prefer local accountability.

We verify address legitimacy, Google Maps presence, and whether the claimed service area is consistent with documented office locations. Providers with a strong local footprint in their listed markets score higher than those with remote-only operations claiming local coverage.

05
Industry Specialization
Documented expertise in the verticals that matter most to regulated buyers
10%

Not every MSP serves every industry equally — and for buyers in regulated or specialized verticals, that distinction matters significantly. A provider with documented healthcare IT experience is a meaningfully different choice for a medical practice than a generalist who lists healthcare as one of a dozen industries served.

We score industry specialization based on what a provider has publicly documented: dedicated vertical pages, compliance certifications relevant to specific industries (HIPAA, CMMC, FINRA), and case studies that reference specific industry contexts.

Claimed specialization without supporting documentation scores lower than documented specialization with verifiable evidence. Listing “healthcare” in a bullet point is not the same as holding HIPAA compliance documentation and publishing healthcare-specific case studies.

06
Service Breadth
The documented range of services a provider can actually deliver
10%

Managed IT is not a single service. A provider offering helpdesk support only is a different scope than one delivering helpdesk, cybersecurity, cloud management, backup and disaster recovery, and compliance support under one contract.

We evaluate service breadth based on what is documented on the provider’s website — not listed in a bullet point, but explained with enough specificity to confirm the service is real and operational. A page that says “cybersecurity” with no further detail scores differently than one that documents the security stack, monitoring process, and incident response approach.

Breadth without depth doesn’t score well. We’re evaluating documented capability, not a checklist.

Editorial Layer · Beyond the Score

Best For — and Who It’s Not

The Trust Score tells you how a provider measures up against every other provider on the same criteria. But a high score doesn’t automatically mean the right fit for your business. Our research team adds a plain-language editorial layer to every provider profile — a judgment call based on what the research actually found.

Best For
SMBs in specific industries needing documented vertical expertise
Companies requiring local on-site support with a verified local office
Organizations with compliance requirements needing certified providers
⚠️May Not Be the Right Fit If
You need a local office — this provider operates remotely in your market
Your business has HIPAA or CMMC requirements — no documented compliance experience found
You need a full-service provider — this provider’s documented scope is limited

What the Trust Score Is Not

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A paid rankingNo provider has paid for their position. No upgrade, listing fee, or advertising spend influences a score.
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A self-reported scoreProviders do not submit their own data. Every signal is researched independently.
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A guarantee of fitA high Trust Score means a credible, well-documented provider — not necessarily the right provider for your specific needs.
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A black boxEvery factor, every weight, and every data source is published on this page. There is nothing hidden.

How We Keep Scores Current

Trust Scores are reviewed and updated on a regular research cycle. Review platform data is checked for significant changes in volume and rating. Award lists are updated annually following each publication cycle. Physical presence and service documentation are re-evaluated when material changes are identified.

Scores reflect the most recent research cycle completed for each market. The date of last review is shown on every provider profile.

💌 If you believe a provider’s Trust Score reflects outdated or inaccurate information, contact us at methodology@itreviews.co. We review every submission and update scores when new verifiable data is available.